If you re planning a holiday it turns out you shouldn t treat Sunday as a
day of rest.
New research from the Airlines Reporting Corp (ARC) suggests that the
lowest fares are found on Sundays, regardless of the domestic or international
During the traditional Monday through Friday work week, tickets purchased
on Tuesday were the best bargains.
The findings were part of a study into nearly 130 million ticket purchases
worth an estimated 58bn ($98bn) between January 2013 and July of this
However, it only looked at tickets purchased from travel agents and
satellite ticket printing offices, and did not include tickets purchased
directly from airlines - a practice used by most consumers.
With over six million US domestic flights purchased on Sundays during that
19-month period, the average price for a round-trip ticket amounted to 267
The average cost for a return flight to an international destination was
593 ($958) with over two million tickets purchased on Sundays.
To get the best deals, travellers should plan in advance.
ARC s study revealed that the best deals for US domestic routes were found
eight weeks before the date of departure, while the lowest fares for
international destinations were found 24 weeks in advance.
An ARC study conducted in 2012 found that the least expensive domestic
tickets were purchased six weeks prior to departure.
Chuck Thackston, managing director of enterprise information management at
ARC, said: This latest study by ARC is significant because it reveals that not
only have the lowest airfares shifted from six to eight weeks out for domestic
travel, but the savings are markedly greater on a percentage basis.
It was also interesting to see that the data showed the least expensive
tickets were purchased on a Sunday as opposed to Tuesday, which is a common
But he recommends people shop around and check prices every day as the best
deals may not always be offered on a Sunday or Tuesday.
Air ticket pricing is dynamic and ARC isn't advising anyone to purchase
tickets only at these times during the sales cycle as there is no guarantee they
will receive the lowest price; it is just what the data pattern indicates during
the study period.